Market Presence & Ecosystem
We help fintech companies establish and grow their presence in Europe — identifying the right markets, opportunities, customers and partners to accelerate market entry.
Through our local market knowledge, commercial expertise and industry network, we help clients build relationships, open doors and create early traction without having to build a full local team from day one.
From market entry to revenue acceleration
Expanding into new markets is complex—regulatory hurdles, fragmented ecosystems, and sales barriers.
Unique combines hands-on commercial expertise with a partner network in risk, compliance, Web3, and marketing to help fintechs launch, scale, and unlock revenue, with a particular focus on Europe and emerging markets.
200+
Projects by Our Experts
50+
Markets
30+
Advisors and Strategic Partners
Core Services
We provide the expertise you need to enter new markets, accelerate growth, and build lasting revenue streams.
Sales & Partnerships
Build your pipeline and the partnerships that drive growth. We provide fractional sales leadership, local market representation, customer acquisition and deal support, alongside strategic alliances and distribution partnerships.
Market Entry & Strategy
Confident growth starts with smart strategy. We guide fintechs through market entry, competitive analysis, business model design, and monetization strategies—helping you navigate complexity and unlock opportunities.
Brand Marketing & PR
Build a brand that opens doors. We help fintechs sharpen positioning, align marketing with sales, and grow visibility through content, campaigns, thought leadership and PR.
Events & Ecosystem
Turn industry connections into opportunities. We support event strategy, client representation, curated introductions and community building across fintech, payments, Web3 and e-commerce.
Partner Services
Through our network of strategic partners, you gain access to specialists who solve challenges across every critical function of a fintech business.
Marketing
Growth-focused marketing strategies tailored to fintech.
Payment Optimization
Unlock growth through better payment performance
Compliance
Expert support to meet regulatory requirements with confidence.
Our Team
Krzysztof 'Kris' Kubiak
Founder
Kris specializes in go-to-market strategy, strategic advisory, partnerships, sales enablement, and fractional sales leadership. He helps growth-focused fintechs enter new markets, build revenue, and scale across Europe and emerging markets.
Kris previously served as Head of Partnerships at PayU, founded Unique Payments, a B2B fintech startup, and is the founder of Fintribe, a fintech community connecting innovators, investors, and professionals.
Connect with Kris:
Simon Gotsch
Risk Strategic Partner
Simon specializes in risk management, regulatory transformation, and operational resilience. He helps firms across the full range of fintech business models scale under regulation, align risk to growth, and build resilient frameworks. With experience across start-ups, scale-ups, and turnarounds in mature contexts, he drives transformation across the three lines of defense. Simon is the co-founder of AGYT and has held leadership roles, including Global Chief Risk Officer at PayU and VP of Risk Management at N26 Bank.
Connect with Simon:
Piotr Muszyński
Web 3 Strategic Partner
Piotr brings 13+ years in business development across TradFi & Web3, including 5+ years in a brokerage house leading sales teams.
Now active as an investor, angel, and advisor — building networks at the world’s biggest Web3 events to connect projects with capital and growth partners.
Piotr is the founder of PM Investments, and previously worked with MintLabz/Gateway, Tpro Network, EFIX Brokerage House and Santander.
Connect with Piotr:
Reinout Rietveld
Compliance Strategic Partner
As former Regulator and Chief Compliance Officer Reinout specializes in Compliance and FEC advice, strategy, SIRA, gap assessments and implementation. He is available for board functions, strategic advice on your company’s regulatory strategy and guidance in supervision/banking processes. Reinout has gained his experience in the payment industry with Rabobank, Deutsche Bank, ABN Amro, PayU, Ingenico, De Nederlandsche Bank.
Connect with Reinout:
Kasia Jamborska
Marketing Strategic Partner
Kasia specializes in fintech marketing, GTM strategy, and global growth. She’s helped startups and scale-ups across Europe and the U.S. with positioning, market entry, and aligning sales with marketing.
At ESW, she led commercial strategy across EMEA and the U.S., supporting expansion with top retail brands. At Nethone, she drove brand and marketing as the company entered new verticals and regions.
Connect with Kasia:
